• Grow with one of Australia's most respected and innovative family owned companies
• Work from Melbourne Head Office
• Competitive remuneration at all levels

Arcare are looking for a Community Content Creator & Digital Marketer with a passion for developing lead-generating, thumb-stopping, value-adding content to join our team. Someone who is a transformational story teller and knows how to commercialise content. 

The Community Content Creator & Digital Marketer reports to the Head of Marketing and is responsible for strengthening and growing Arcare’s exposure online. The Community Content Creator & Digital Marketer is responsible for the core of inbound marketing. This includes creating a variety of media, including social media posts, videos, photography, podcasts, newsletters, and landing pages. 

About Arcare

As one of Australia’s leading aged care providers, we have 50 residences in QLD, NSW, and VIC, with more on the way! Our core focus is the relationship between residents, colleagues, and family members, with our residents and team at the heart of what we do.

Backed by a dedicated team of over 7000 employees, we strive to uphold our core values of Relationships, Uniqueness, Partnerships, and Flexibility, earning us a reputation that speaks for itself. Working in a small and dynamic Marketing team within a large organisation gives each team member access to the business strategy and output. This enables each member of the Marketing team to have a voice and direct input into tactics enabling quick career growth and flexibility. 

Day to Day of a Community Content Creator & Digital Marketer 

• Own the strategy, calendar and rollout of content-led marketing projects. This including research, ideation, creation, engaging cross-functional participants and managing resource schedules, workflows and deadlines.
• Collaborate with partners and cross-functional teams to develop content campaigns which champion the Arcare brand and can be leveraged across channels.
• Contribute to the development and creation of customer-focused content and resources (photo library, blogs, case studies, media releases, social media, infographics and much more)
• Manage social media strategy, execution, distribution and growing followership.
• Collaborate with product, growth and lifecycle marketing to develop campaigns which span the customer lifecycle journey.
• Monitor performance of content and channels, reporting on key metrics and highlighting opportunities for growth and improvement.
• Organise and order specific marketing materials, as well as coordinate various marketing tasks related to the mobilisation of our new aged care residences.

Skills and experience of a good candidate 

• A degree in Marketing, PR, Visual Arts or Communications is preferred
• Ability to drive results in content and digital marketing. 
• Outstanding written and verbal communication skills.
• Design online and offline marketing collateral (posters, email signatures, videos and online assets).
• Solid ability to build positive working relationships across the company. 
• Good problem-solving skills with the ability to breakdown and develop creative solutions for challenging problems. 

If you don’t meet all the suggest criteria, we would still love to speak with you. We are more interested in diversifying our team with open minded, creative and empowered individuals who can add intangible skills to our team!

Ready to Apply

Our people and culture set us apart and our ongoing focus of working together as one team. If you think this role is the right fit for you, we invite you to apply. Please note that you must have Australian Working Rights and a NDIS Worker Screening Check (or be willing to obtain). Arcare values diversity within our workforce and is an equal opportunity employer