Brand Experience Lead

• 4-month fixed term position
• Permanent Part time role- 4 days per week

About the Role

We are seeking an experienced and execution‑driven Brand Experience Lead to join our Marketing team for a 4‑month contract (4 days per week).

In this premium, hands‑on delivery role, you will take full ownership of Arcare’s First Impressions program, ensuring it is clearly defined, consistently applied and operationally effective across all residences. Reporting to the Head of Marketing, you will bring structure, clarity and discipline to how our brand presentation standards are understood, implemented and maintained.

You will work in close partnership with Operations, Quality and Property to clarify legal requirements versus brand preferences, elevate consistency, reduce rework, and improve coordination. Your goal is to leave the program in a stable, sustainable and easy‑to‑manage state.
Some travel across residences will be required.

Key Responsibilities
Core Focus – First Impressions Ownership

• Define and document what is legally required vs. an Arcare brand preference
• Develop practical visual guidelines for residences, allowing for appropriate local variation
• Establish a single First Impressions tracker as the source of truth across all sites
• Build simple, repeatable processes for requests, approvals, ordering and escalation
• Ensure consistent site presentation standards across all residences
• Oversee uniforms, scent program supply, signage, posters and collateral rollouts
• Deliver quality control, issue resolution and coordination with vendors and internal teams
• Support themed and seasonal decoration standards in partnership with Interior Design

Secondary Responsibilities
Once stabilization is achieved, you will also support:

• Local sponsorship administration
• Advertising campaign coordination and agency liaison
• EVP initiatives such as staff awards
• Marketing budget tracking and invoice management

About You
You are structured, detail‑driven and highly accountable. You thrive in an operational, multi‑site environment and take pride in bringing order, consistency and discipline to complex workflows. You follow through on actions, communicate confidently and deliver quality with minimal escalation.

You will bring:

• Experience coordinating multiple operational workstreams across different locations
• Ability to translate standards into consistent real‑world execution
• Strong attention to detail and practical quality control capability
• Confidence working with internal stakeholders and external suppliers
• Ability to build simple processes that reduce reactive problem solving
• Strong ownership mindset and capacity to work independently
• Experience in hotel or hospitality environments (highly regarded)

About Arcare
As one of Australia’s leading aged care providers, Arcare has over 50 residences across QLD, NSW, ACT and VIC, with more on the way. Our approach is centred on the relationships between residents, families and team members-placing people at the heart of everything we do.

With over 9,000 dedicated team members, we are guided by our core values of Relationships, Uniqueness, Partnerships and Flexibility, which have earned us a reputation for exceptional care and service.

Benefits

• Significant employee discounts on Apple, Samsung, Travel, Health Insurance, Gyms & more
• Paid training and development days
• Reward & Recognition programs including CEO incentives and National Awards
• Employee Assistance Program
• Supportive, relationship‑centred workplace culture

Join Us

If you’re ready to elevate Arcare’s brand experience and lead a high‑impact program that shapes how residents and families experience our residences from the moment they arrive, we’d love to hear from you.

Apply now by submitting your CV and a short cover letter outlining your experience managing brand standards or presentation environments across multiple locations, and your availability.